Sleeper was launched in 2014 by two former editors Kate Zubarieva and Asya Varetsa. One of the founders had a dream on Christmas night about her standing in the middle of a pajamas factory. The next winter Sleeper debuted with Winter Collection FW14-15, which was highly regarded by the editor-in-chief of Vogue Italia Franca Sozzani who named Sleeper the brand of the month. That’s how our story began. Our first collection garnered much intrigue. Over our first year, Sleeper garments were worn by women who had been inspiring us long before we became the mothers of Sleeper: Mira Duma, Veronika Heilbrunner, Emily Ratajkowski, Aurora James, Eleonora Carisi, Leandra Medine, Pandora Sykes among others.
How We Do It
We have more than a factory now. Our own production is in the same space where the headquarters are located, so we can supervise the quality of each seam, share the news and maintain very warm relations. Our team’s spirit plays a tremendous role in what inspires us to move forward on the everyday basis. Sleeper is available in Harrods, Barneys, Moda Operandi, and numerous stores in Germany, Japan, Korea, France, and Ukraine. But most importantly, everything has only just begun. Ironically, the windows of our 3000 sq ft workspace now face the building where our first 200 sq ft office was located. Many members of our team remember it. And we enjoy looking out through those windows and recognize that dreams do come true and everything is possible if you really want it, passionate about it and are determined to work hard.
This is true: we put on our Sleeper gowns, and with that all-consuming dream and perseverance we ensued in our endeavors, and it all is happening. We have a great team of women of all ages. Some have 30 years of work experience; some are interns right out of college. Every two weeks we get together for a glass of wine to discuss our news and achievements. We want you to know that we keep our production staff well aware of all your feedback and thank you messages. This is extremely inspiring for our entire team. Thank you for being there for us.