(
Brand Marketing Manager
Marketing, Remote UK
About Sleeper
Sleeper is a Ukrainian fashion brand of ethically crafted, high-quality, multipurpose garments designed to help you feel beautiful — regardless of whether you wear Sleeper on the streets, or in the comfort of your home.
We are looking for a Brand Marketing Manager to join our team. You’re not just a marketer—you’re a storyteller, a strategist, and a leader. You have a knack for understanding what resonates with people and the creative vision to bring it to life. You appreciate beauty in all its forms and understand that at Sleeper, it’s more than a brand — it’s about transforming everyday moments into joy and self-realization. You’re as excited about our mission as we are and ready to help write the next chapter of the Sleeper story. You will be leading our Social, conten, pr and design departments.
You will be responsible for:
Channeling the Sleeper voice and vision to develop impactful, and cohesive brand strategies that bolster brand growth and engagement. Whether it’s a tagline, a social media post, or an event speech, your words will inspire and engage.
Crafting compelling product positioning narratives that makes Sleeper stan out in the market while staying true to our ethos.
Leading the ideation, execution, and management of memorable marketing campaigns that amplify our message and products. From digital marketing and content marketing to special events and promotions, your creativity will drive brand engagement.
Collaborating cross-functionally with our talented teams to ensure Sleeper’s identity remains harmonious across all channels.
Prudently managing the marketing budget, ensuring all our brand-building activities are cost-effective and deliver a strong return on investment.
Monitoring and analyzing the success of our brand marketing strategies, using key performance metrics to continually improve and innovate.
Respond to and manage potential threats to our brand image, crafting strategic solutions that protect and uphold our reputation.
Lead and mentor team of marketers, fostering a creative, inclusive environment where ideas thrive and the Sleeper spirit shines.
Orchestrate a consistent Marketing Calendar, ensuring strategic alignment across all channels, timely execution of campaigns, and a balanced content mix to engage our audience year-round.
Executing and managing brand strategies and marketing plans that promote brand growth and customer engagement
Cultivate and nurture our ‘Sleeper’ community, investing in long-term relationships that awaken their loyalty, drive engagement, and turn our most quietly passionate customers into our loudest brand advocates.
Establish and reach ambitious marketing and revenue goals, leveraging your strategic acumen to drive our brand forward and fuel Sleeper’s growth.
About you:
5-6 years of experience in a premium or luxury fashion e-com segment
The ideal candidate has a proven track record of effective and efficient communication and process creation.
The ideal candidate has worked in conjunction with cross-functional partners within an organization.
The ideal candidate has a well-established network in the fashion industry
Direct management of marketing teams (Social, Content Production, PR, Design, and Copywriting)
Excellent knowledge of marketing processes and tools
Passionate about fashion, luxury, and travel
Extremely result-driven
Proven track of brand awareness growth and achieving goals consistently